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One of the most important rules of online marketing is the need to have a list of opt-in e-mail addresses.  The larger your e-mal list the more successful your online business will be.  The bottom line is, if you want to have a successful online business you need to have an opt-in e-mail list.

Many online businesses overlook the other benefits of an opt-in list besides the bottom line of profit.  Each time someone buys something from you, you need to make the effort of obtaining their e-mail address.  If you don’t get your customer’s contact information you lose all chance of future communication with them.  And this may prevent them from buying from you in the future.

Online marketing studies show that successful online businesses think of their opt-in e-mailing list as their most valuable marketing strategy.  Most online businesses keep a back up of their e-mail list so that there is no chance of losing it.  Without this e-mail opt-in list your business would lose valuable customer communication which is the backbone of their online success.

The more extensive your e-mail opt-in list is the more advertising you’ll generate for your online business.  You’ll have sales opportunities from your e-mail opt-in list that you wouldn’t be able to obtain in any other way.  When you regularly stay in touch with your customers you ensure that at least some of them will return to your website for a first purchase or a repeat purchase.  E-mail opt-in lists let you communicate with your customers with little or no effort on your part.

Make sure that your online website has opt-in options on every web page.  This way people who read your website have every opportunity to give you their e-mail address for future contact with your company.